Small Business

Branding, Evangelism, Marketing, Talking to Customers, Website, Writing

Why Should I Care?


I have this really great service, widget, sales presentation, advertisement, or YouTube video!!!!

WHY SHOULD I CARE?question-mark

It is really, really great. You HAVE to see it!

WHY SHOULD I CARE?

I spent so much time and money on it and everyone says it is so cool and you’ll like the way it looks and it won’t take much time to look at it.

WHY SHOULD I CARE? (more…)

Marketing, Website, Writing

Spelling Errors Do Matter…and So Do Writers!


I was approached today about possible work that I found rather interesting. I watched a video on the company’s website to learn more. The first thing I noticed is that the narrator has no energy in his voice and his voice droned (definitely not good). The slide presentation also needs some serious editing.

Letters on board from FreeDigitalPhotos.netOne thing in particular jumped out at me…a title on several slides, which included the word “COMPAIGN.” Ouch. Of course, that should be “CAMPAIGN.” If I was hired by that company, I would suggest that they take down the video until they fixed that error and tidied up the whole presentation (and hired a new narrator).

I don’t know who put that video together, but it shows what can happen when well-meaning people who are not marketing people or writers step into those roles. If your small business is low on funds and you (maybe an engineer or administrator) are wearing many hats, consider hiring a writer even for a few hours to review your website and marketing collateral. (more…)

Evangelism, Marketing, Presentations, Public Relations, Talking to Customers

Stay on Message


When you’re talking to prospects, customers, the press, colleagues, or any stakeholder, it is important to STAY ON MESSAGE. What does that mean? Don’t let yourself get sidetracked; make sure you get your message across.

I learned this years ago when Texas Instruments sent me to media training in advance of my stint as Technology Spokesperson. TI had an impressive television studio in their Dallas headquarters and we were put through the paces. I learned some of the tricks that television and radio personalities use to get the answers they want. These include asking or saying the following:

Evangelism, Marketing, Presentations, Talking to Customers, Writing

Three Easy Rules on Creating a Presentation or Speech


I was in Toastmasters for 13 years and learned an easy-to-remember framework of three rules for creating a prepared or off-the-cuff talk. Here it is:

Businessman pointing from FreeDigitalPhotos.netRULE #1 – TELL THEM WHAT YOU’RE GOING TO TELL THEM.
That’s what I just did in the first sentence above. I told you what I’m going to tell you. It alerts the listener/reader to what is coming and sets the stage for the rest of the talk or presentation.

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Marketing, Public Relations

Should You Issue a New Press Release?


There are lots of sites that allow you to publish a press release for little or no cost. So why not just send out press releases about anything? Any publicity is good publicity…right? The answer is not really.

Angry boy from FreeDigitalPhotos.netRemember the story of the boy who cried “WOLF!” over and over and people finally started ignoring him because there was no wolf? When he actually DID see a wolf and cried “WOLF!” he was ignored because people thought he was just seeking attention without substance. It’s like that if you publish too many press releases that have little to no substance. You dilute your opportunities to get coverage and pretty soon your press releases are ignored.

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Marketing, Public Relations, Writing

Press Release Writing for Smarties


Having written hundreds of press releases over the years, I’ve developed a simple outline for how to lay out a press release. I’m sure other people have their own way of doing it. Here’s mine.Daily News

  • Headline that Grabs the Reader – So many press release headlines are BORING and the article is never read. Draw the reader in with a catchy title. Here are titles I concocted for two press releases I wrote for Javelin Strategy & Research. Both are evocative and make the reader want to read more.

“Consumers Play the Blame Game on Data Breaches”

“Android Adoption Skyrockets to 27% of Smartphone Market” (more…)

Marketing

The Economy Sucks So Why Do Marketing? — IS THAT TRUE???


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Photo Credit: Renjith Krishnan

Are you one of those business owners who thinks “I shouldn’t waste money on marketing. There’s no new business out there right now. No one has any money to spend on what I offer so why bother.”???

I just got through reading Byron Katie’s book “Loving What Is” and she says that we should challenge our beliefs and statements through inquiry to determine their validity and relevance. She gives us a list of four questions to ask ourselves:

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Marketing, Website, Working with a Consultant

How to Best Spend Limited Marketing Dollars


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Photo Credit: FreeDigitalPhotos.net

Perhaps you have a small business with a killer product or service and you’re just starting to do marketing. Or perhaps you are feeling the pinch of the economy, but are savvy enough to understand that if you don’t market what you have, no one will know about or buy it. Either way, your marketing dollars are limited. So where do you start? What’s the best way to spend your limited marketing dollars?

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Marketing, Working with a Consultant

So You Want to Hire a Marketing Consultant


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You’ve been trying to get your business going all on your own, but it’s just not working that well. Or maybe you’ve had some success, but want to take your business to the next level. Your expertise isn’t in marketing or PR or writing or any of that…it’s in your product or service.

Photo Credit: FreeDigitalPhotos.net

What do you do? Hire someone to help you…right? What should you look for and what should you expect? Here are a few tips and questions to ask yourself. (And of course, you can always just call or email me about how you could work with THIS marketing consultant.)

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