Small Business Marketing

Marketing, Website, Writing

Spelling Errors Do Matter…and So Do Writers!


I was approached today about possible work that I found rather interesting. I watched a video on the company’s website to learn more. The first thing I noticed is that the narrator has no energy in his voice and his voice droned (definitely not good). The slide presentation also needs some serious editing.

Letters on board from FreeDigitalPhotos.netOne thing in particular jumped out at me…a title on several slides, which included the word “COMPAIGN.” Ouch. Of course, that should be “CAMPAIGN.” If I was hired by that company, I would suggest that they take down the video until they fixed that error and tidied up the whole presentation (and hired a new narrator).

I don’t know who put that video together, but it shows what can happen when well-meaning people who are not marketing people or writers step into those roles. If your small business is low on funds and you (maybe an engineer or administrator) are wearing many hats, consider hiring a writer even for a few hours to review your website and marketing collateral. (more…)

Branding, Marketing

Marketing and Sales – They Are the Same Thing, Right?


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Photo credit: Michael Marcol from FreeDigitalPhotos.net

Are you one of those people who think Marketing and Sales are the same thing? Think that’s a crazy question? A lot of people confuse the two. They aren’t the same. They use different skills and perform different functions. I’ve had people try to talk me into taking work that was clearly Sales. Let’s break down what some of the differences are.

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Marketing, Website, Working with a Consultant

How to Best Spend Limited Marketing Dollars


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Photo Credit: FreeDigitalPhotos.net

Perhaps you have a small business with a killer product or service and you’re just starting to do marketing. Or perhaps you are feeling the pinch of the economy, but are savvy enough to understand that if you don’t market what you have, no one will know about or buy it. Either way, your marketing dollars are limited. So where do you start? What’s the best way to spend your limited marketing dollars?

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Marketing, Working with a Consultant

So You Want to Hire a Marketing Consultant


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You’ve been trying to get your business going all on your own, but it’s just not working that well. Or maybe you’ve had some success, but want to take your business to the next level. Your expertise isn’t in marketing or PR or writing or any of that…it’s in your product or service.

Photo Credit: FreeDigitalPhotos.net

What do you do? Hire someone to help you…right? What should you look for and what should you expect? Here are a few tips and questions to ask yourself. (And of course, you can always just call or email me about how you could work with THIS marketing consultant.)

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