Messaging

Branding, Evangelism, Marketing, Talking to Customers, Website, Writing

Why Should I Care?


I have this really great service, widget, sales presentation, advertisement, or YouTube video!!!!

WHY SHOULD I CARE?question-mark

It is really, really great. You HAVE to see it!

WHY SHOULD I CARE?

I spent so much time and money on it and everyone says it is so cool and you’ll like the way it looks and it won’t take much time to look at it.

WHY SHOULD I CARE? (more…)

Evangelism, Marketing, Presentations, Public Relations, Talking to Customers

Stay on Message


When you’re talking to prospects, customers, the press, colleagues, or any stakeholder, it is important to STAY ON MESSAGE. What does that mean? Don’t let yourself get sidetracked; make sure you get your message across.

I learned this years ago when Texas Instruments sent me to media training in advance of my stint as Technology Spokesperson. TI had an impressive television studio in their Dallas headquarters and we were put through the paces. I learned some of the tricks that television and radio personalities use to get the answers they want. These include asking or saying the following:

Evangelism, Marketing, Presentations, Talking to Customers, Writing

Three Easy Rules on Creating a Presentation or Speech


I was in Toastmasters for 13 years and learned an easy-to-remember framework of three rules for creating a prepared or off-the-cuff talk. Here it is:

Businessman pointing from FreeDigitalPhotos.netRULE #1 – TELL THEM WHAT YOU’RE GOING TO TELL THEM.
That’s what I just did in the first sentence above. I told you what I’m going to tell you. It alerts the listener/reader to what is coming and sets the stage for the rest of the talk or presentation.

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Branding, Marketing

Marketing and Sales – They Are the Same Thing, Right?


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Photo credit: Michael Marcol from FreeDigitalPhotos.net

Are you one of those people who think Marketing and Sales are the same thing? Think that’s a crazy question? A lot of people confuse the two. They aren’t the same. They use different skills and perform different functions. I’ve had people try to talk me into taking work that was clearly Sales. Let’s break down what some of the differences are.

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