Grow Business

Evangelism, Marketing, Presentations, Talking to Customers, Writing

Three Easy Rules on Creating a Presentation or Speech

I was in Toastmasters for 13 years and learned an easy-to-remember framework of three rules for creating a prepared or off-the-cuff talk. Here it is:

Businessman pointing from FreeDigitalPhotos.netRULE #1 – TELL THEM WHAT YOU’RE GOING TO TELL THEM.
That’s what I just did in the first sentence above. I told you what I’m going to tell you. It alerts the listener/reader to what is coming and sets the stage for the rest of the talk or presentation.


Marketing, Public Relations

Should You Issue a New Press Release?

There are lots of sites that allow you to publish a press release for little or no cost. So why not just send out press releases about anything? Any publicity is good publicity…right? The answer is not really.

Angry boy from FreeDigitalPhotos.netRemember the story of the boy who cried “WOLF!” over and over and people finally started ignoring him because there was no wolf? When he actually DID see a wolf and cried “WOLF!” he was ignored because people thought he was just seeking attention without substance. It’s like that if you publish too many press releases that have little to no substance. You dilute your opportunities to get coverage and pretty soon your press releases are ignored.



The Economy Sucks So Why Do Marketing? — IS THAT TRUE???

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Photo Credit: Renjith Krishnan

Are you one of those business owners who thinks “I shouldn’t waste money on marketing. There’s no new business out there right now. No one has any money to spend on what I offer so why bother.”???

I just got through reading Byron Katie’s book “Loving What Is” and she says that we should challenge our beliefs and statements through inquiry to determine their validity and relevance. She gives us a list of four questions to ask ourselves: