Branding

Evangelism, Marketing, Presentations, Public Relations, Talking to Customers

Stay on Message


When you’re talking to prospects, customers, the press, colleagues, or any stakeholder, it is important to STAY ON MESSAGE. What does that mean? Don’t let yourself get sidetracked; make sure you get your message across.

I learned this years ago when Texas Instruments sent me to media training in advance of my stint as Technology Spokesperson. TI had an impressive television studio in their Dallas headquarters and we were put through the paces. I learned some of the tricks that television and radio personalities use to get the answers they want. These include asking or saying the following:

Branding, Marketing

Marketing and Sales – They Are the Same Thing, Right?


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Photo credit: Michael Marcol from FreeDigitalPhotos.net

Are you one of those people who think Marketing and Sales are the same thing? Think that’s a crazy question? A lot of people confuse the two. They aren’t the same. They use different skills and perform different functions. I’ve had people try to talk me into taking work that was clearly Sales. Let’s break down what some of the differences are.

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