Branding, Evangelism, Marketing, Talking to Customers, Website, Writing

Why Should I Care?

I have this really great service, widget, sales presentation, advertisement, or YouTube video!!!!

WHY SHOULD I CARE?question-mark

It is really, really great. You HAVE to see it!


I spent so much time and money on it and everyone says it is so cool and you’ll like the way it looks and it won’t take much time to look at it.


Marketing, Website, Writing

Spelling Errors Do Matter…and So Do Writers!

I was approached today about possible work that I found rather interesting. I watched a video on the company’s website to learn more. The first thing I noticed is that the narrator has no energy in his voice and his voice droned (definitely not good). The slide presentation also needs some serious editing.

Letters on board from FreeDigitalPhotos.netOne thing in particular jumped out at me…a title on several slides, which included the word “COMPAIGN.” Ouch. Of course, that should be “CAMPAIGN.” If I was hired by that company, I would suggest that they take down the video until they fixed that error and tidied up the whole presentation (and hired a new narrator).

I don’t know who put that video together, but it shows what can happen when well-meaning people who are not marketing people or writers step into those roles. If your small business is low on funds and you (maybe an engineer or administrator) are wearing many hats, consider hiring a writer even for a few hours to review your website and marketing collateral. (more…)

Evangelism, Marketing, Presentations, Talking to Customers, Writing

Three Easy Rules on Creating a Presentation or Speech

I was in Toastmasters for 13 years and learned an easy-to-remember framework of three rules for creating a prepared or off-the-cuff talk. Here it is:

Businessman pointing from FreeDigitalPhotos.netRULE #1 – TELL THEM WHAT YOU’RE GOING TO TELL THEM.
That’s what I just did in the first sentence above. I told you what I’m going to tell you. It alerts the listener/reader to what is coming and sets the stage for the rest of the talk or presentation.


Marketing, Public Relations, Writing

Press Release Writing for Smarties

Having written hundreds of press releases over the years, I’ve developed a simple outline for how to lay out a press release. I’m sure other people have their own way of doing it. Here’s mine.Daily News

  • Headline that Grabs the Reader – So many press release headlines are BORING and the article is never read. Draw the reader in with a catchy title. Here are titles I concocted for two press releases I wrote for Javelin Strategy & Research. Both are evocative and make the reader want to read more.

“Consumers Play the Blame Game on Data Breaches”

“Android Adoption Skyrockets to 27% of Smartphone Market” (more…)

Marketing, Talking to Customers, Writing

In Marketing Writing, Answer “Why Should I Care?”

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Credit: FreeDigitalPhotos.net

Imagine that you want to buy a new washing machine. You go to the store and a sales clerk blasts you with the details about a certain model. There are many other washing machines to consider with different price points, functionality, etc. so you’re wondering WHY SHOULD I CARE about this particular washing machine? If the sales clerk really wants to make a sale, he/she should ask what is important to you in a washing machine and answer this question for you. If he/she prattles on about features you don’t care about, he/she is wasting your time; you’ll probably go elsewhere to make a purchase.

It’s the same in writing. (more…)