Perhaps you have a small business with a killer product or service and you’re just starting to do marketing. Or perhaps you are feeling the pinch of the economy, but are savvy enough to understand that if you don’t market what you have, no one will know about or buy it. Either way, your marketing dollars are limited. So where do you start? What’s the best way to spend your limited marketing dollars?
You’ve been trying to get your business going all on your own, but it’s just not working that well. Or maybe you’ve had some success, but want to take your business to the next level. Your expertise isn’t in marketing or PR or writing or any of that…it’s in your product or service.
What do you do? Hire someone to help you…right? What should you look for and what should you expect? Here are a few tips and questions to ask yourself. (And of course, you can always just call or email me about how you could work with THIS marketing consultant.)