Branding, Evangelism, Marketing, Talking to Customers, Website, Writing

Why Should I Care?

I have this really great service, widget, sales presentation, advertisement, or YouTube video!!!!

WHY SHOULD I CARE?question-mark

It is really, really great. You HAVE to see it!


I spent so much time and money on it and everyone says it is so cool and you’ll like the way it looks and it won’t take much time to look at it.


Marketing, Website, Writing

Spelling Errors Do Matter…and So Do Writers!

I was approached today about possible work that I found rather interesting. I watched a video on the company’s website to learn more. The first thing I noticed is that the narrator has no energy in his voice and his voice droned (definitely not good). The slide presentation also needs some serious editing.

Letters on board from FreeDigitalPhotos.netOne thing in particular jumped out at me…a title on several slides, which included the word “COMPAIGN.” Ouch. Of course, that should be “CAMPAIGN.” If I was hired by that company, I would suggest that they take down the video until they fixed that error and tidied up the whole presentation (and hired a new narrator).

I don’t know who put that video together, but it shows what can happen when well-meaning people who are not marketing people or writers step into those roles. If your small business is low on funds and you (maybe an engineer or administrator) are wearing many hats, consider hiring a writer even for a few hours to review your website and marketing collateral. (more…)

Marketing, Website

Play Me a Website

I’m a pianist aImagend am currently practicing to play for a local theater’s production of the vibrant musical “Rent.” It is a fun thing to do.

It reminds me of the process of creating a new website (or overhauling an existing one). I recently worked with a web developer and we rolled out a completely new website for a client. Just as with practicing piano for a show, there is a lot of butt-in-the-seat time that isn’t always fun.

This time…for both practicing piano and developing a website…consists of:

  • First come up with the big picture of what the whole thing is about. I watched a DVD of the final performance on Broadway of “Rent” (plus I saw it performed years ago) and I get a sense of the rhythm of the show, what it is about, and the general feel of it all. In designing a new website, I first decide what image I want to portray for the company (that obviously fits with its overall branding), come up with colors and design elements I like, and decide on the overall structure and feeling I want a visitor to the site to have. (more…)
Marketing, Website, Working with a Consultant

How to Best Spend Limited Marketing Dollars

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Perhaps you have a small business with a killer product or service and you’re just starting to do marketing. Or perhaps you are feeling the pinch of the economy, but are savvy enough to understand that if you don’t market what you have, no one will know about or buy it. Either way, your marketing dollars are limited. So where do you start? What’s the best way to spend your limited marketing dollars?