Presentations

Evangelism, Marketing, Presentations, Public Relations, Talking to Customers

Stay on Message


When you’re talking to prospects, customers, the press, colleagues, or any stakeholder, it is important to STAY ON MESSAGE. What does that mean? Don’t let yourself get sidetracked; make sure you get your message across.

I learned this years ago when Texas Instruments sent me to media training in advance of my stint as Technology Spokesperson. TI had an impressive television studio in their Dallas headquarters and we were put through the paces. I learned some of the tricks that television and radio personalities use to get the answers they want. These include asking or saying the following:

Evangelism, Marketing, Presentations, Talking to Customers, Writing

Three Easy Rules on Creating a Presentation or Speech


I was in Toastmasters for 13 years and learned an easy-to-remember framework of three rules for creating a prepared or off-the-cuff talk. Here it is:

Businessman pointing from FreeDigitalPhotos.netRULE #1 – TELL THEM WHAT YOU’RE GOING TO TELL THEM.
That’s what I just did in the first sentence above. I told you what I’m going to tell you. It alerts the listener/reader to what is coming and sets the stage for the rest of the talk or presentation.

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Marketing, Presentations, Talking to Customers

Ten Tips (No Nos) for Creating a PowerPoint Presentation


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Credit: FreeDigitalPhotos.net

With PowerPoint, anyone can create a presentation…right? WRONG. Some people just shouldn’t.

Before PowerPoint, presentations were only created by marketing people who worked with graphics professionals to create slides. These are people who know how to write and how to design and use color. Most people now who create presentations don’t have a clue.

Here are some things NOT to do when creating a presentation. (more…)