I have this really great service, widget, sales presentation, advertisement, or YouTube video!!!!
WHY SHOULD I CARE?
It is really, really great. You HAVE to see it!
WHY SHOULD I CARE?
I spent so much time and money on it and everyone says it is so cool and you’ll like the way it looks and it won’t take much time to look at it.
WHY SHOULD I CARE? (more…)
When you’re talking to prospects, customers, the press, colleagues, or any stakeholder, it is important to STAY ON MESSAGE. What does that mean? Don’t let yourself get sidetracked; make sure you get your message across.
I learned this years ago when Texas Instruments sent me to media training in advance of my stint as Technology Spokesperson. TI had an impressive television studio in their Dallas headquarters and we were put through the paces. I learned some of the tricks that television and radio personalities use to get the answers they want. These include asking or saying the following:
I was in Toastmasters for 13 years and learned an easy-to-remember framework of three rules for creating a prepared or off-the-cuff talk. Here it is:
RULE #1 – TELL THEM WHAT YOU’RE GOING TO TELL THEM.
That’s what I just did in the first sentence above. I told you what I’m going to tell you. It alerts the listener/reader to what is coming and sets the stage for the rest of the talk or presentation.
Do you enchant others…in your personal life and through your work? Have you ever considered the value of enchantment? Guy Kawasaki, author of the 
book “Enchantment: The Art of Changing Hearts, Minds, and Actions,” says that
“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”
Delight? How often do you come away from personal or business interactions feeling delighted? How often do you delight others? (more…)
