Branding, Evangelism, Marketing, Talking to Customers, Website, Writing

Why Should I Care?


Tagged: , , , , , , , , , ,

I have this really great service, widget, sales presentation, advertisement, or YouTube video!!!!

WHY SHOULD I CARE?question-mark

It is really, really great. You HAVE to see it!

WHY SHOULD I CARE?

I spent so much time and money on it and everyone says it is so cool and you’ll like the way it looks and it won’t take much time to look at it.

WHY SHOULD I CARE?

Uh? I have cool stuff. Isn’t that enough?

WHY SHOULD I CARE?

This should be the first question you answer for your intended audience: WHY SHOULD I CARE? Just having something cool to offer is not a reason. It has to be something your potential client or customer CARES about and wants. You have to speak to them…to their needs and wants and desires.

So before you trot off creating the next great, coolest, hip thing, put yourself in your customer’s shoes and be able to answer that question: WHY SHOULD I CARE? If you don’t know the answer to that question, neither will they…and they will simply say: NEXT!!!!