I was approached today about possible work that I found rather interesting. I watched a video on the company’s website to learn more. The first thing I noticed is that the narrator has no energy in his voice and his voice droned (definitely not good). The slide presentation also needs some serious editing.
One thing in particular jumped out at me…a title on several slides, which included the word “COMPAIGN.” Ouch. Of course, that should be “CAMPAIGN.” If I was hired by that company, I would suggest that they take down the video until they fixed that error and tidied up the whole presentation (and hired a new narrator).
I don’t know who put that video together, but it shows what can happen when well-meaning people who are not marketing people or writers step into those roles. If your small business is low on funds and you (maybe an engineer or administrator) are wearing many hats, consider hiring a writer even for a few hours to review your website and marketing collateral.
You may not think it matters that much, but it does. It’s like a hiring manager who throws resumes in the trash because they contain typos (and I’ve known people who do that). When your website and marketing materials have errors, it just makes you look unprofessional and you may not be taken seriously (and may not get the sale).
If the company that contacted me reads this, I hope you won’t take offense. I’d love to help you out. Just call me.