Are you one of those business owners who thinks “I shouldn’t waste money on marketing. There’s no new business out there right now. No one has any money to spend on what I offer so why bother.”???
I just got through reading Byron Katie’s book “Loving What Is” and she says that we should challenge our beliefs and statements through inquiry to determine their validity and relevance. She gives us a list of four questions to ask ourselves:
1. Is it true? Really? There’s no new business to be had and marketing wouldn’t help you acquire new business? I doubt that’s true.
2. Can you absolutely know that it’s true? Unless you have spent a lot of time investigating the market, you’ve actually spent money on marketing and seen absolutely no results, etc., then no, you can’t absolutely know that’s true, can you?
3. How do you react when you think that thought? Do you feel helpless, defeated, or resigned in your belief that the economy sucks, your business is going nowhere, and there’s nothing you can do about it?
4. Who would you be without that thought? Maybe you’d feel free to actually take a risk…spend some money on marketing…give it a try. Maybe you would feel powerful and actually believe in what you offer and want others to experience it, too. Maybe?
Byron then urges us to TURN IT AROUND. Maybe the turnaround is “My business sucks and that’s why I’m not marketing it.” or “My thinking is what sucks…I’m stuck and am afraid to spend money to take my business to the next level.” Ah…now we’re getting closer to the truth.
I’m always amazed at businesses that cut marketing first thing when their sales start to suffer. They should do MORE marketing, not less. How else are they going to create demand for what they offer and cast the best light (and a light that people can actually SEE) on their company?
So when you start having those thoughts that you can’t afford marketing and there’s no use in it anyway, TURN IT AROUND. There are lots of people and companies out there making money in this economy and the ones who are know how to (and are spending the money to) market themselves, their brand, and their company.